Magda Magda draws her inspirations from nature and cultural experiences. Her hand drawn designs develop into patterns, which often reveal unexpected details, resulting in unique and functional designs celebrating the joy of fine art and craftsmanship. 

Emberiza green velvet fabric.


The Emberiza design was inspired by my visit to Morocco.   Everywhere I went, I encountered curious little birds. I quickly learned they were house bunting (Emberiza sahari), a species traditionally regarded as sacred in Morocco. As such, the little birds have become very domesticated, freely entering houses, shops and mosques.  There was one, which would show up during breakfast in the Riad courtyard and on the roof terrace in the evenings. They soon became a familiar presence during my visit. 

I wanted to capture this feeling of sacredness, freedom and tranquility in my Emberiza design.

Woodpecker mustard yellow velvet fabric.

Woodpecker I

The Woodpecker I design has been inspired by the shy great spotted woodpecker, which I’ve been lucky enough to attract to my garden. First I heard it “drumming” away, before noticing the bird up high on the tree trunk. It remained a returning visitor for some time and I kept a look out for its characteristic red marking between the tree branches.

Woodpecker duck egg velvet fabric.

Woodpecker II

The Woodpecker II design came into existence through digital manipulation of the original Woodpecker I design.

Bahia geometric orange velvet fabric.


The design and its name were inspired by ever-present mosaics in the Bahia Palace in Marrakesh. The richness of their colours and patterns celebrated the zellige art, so characteristic to the Berber and Moroccan architecture. The refined décor of the Palace was created by the best craftsmen and artisans from North Africa and Andalusia at that time. It formed a perfect background for the lush gardens. 

So, my wish to retrieve a bit of the exotic ambience sparked an idea for Bahia design.

The simple geometric figures of my Bahia pattern are inspired by the individually chiseled zellige elements, which formed ostensible complex motifs. I applied alternately stripy and plain forms to give my design a more textured look. The background, used as a negative space in the form of geometric shapes, has been incorporated into the pattern balancing it and giving it 3 dimensional qualities.